CoCo Ichibanya already operates locations in 12 countries and regions, including the United States, China, India, and markets across Southeast Asia. Other brands such as Go! Go! Curry and Hinoya Curry are also actively expanding internationally.
Because each store uses high-quality curry roux supplied by headquarters, every location can deliver a consistent, reliable taste. Japan’s unique “katsu curry” culture—serving freshly fried, crispy cutlets on top of curry—has also been widely embraced, and the category still has significant room for further growth.
In general, because you do not need specialized equipment such as heavy-duty ventilation systems for yakiniku or noodle-making machines for udon, the initial investment threshold is lower than in many other formats.
Operationally, the workflow is streamlined to a few simple steps: using centrally supplied roux and frying toppings. As no advanced cooking skills are required, it is easy to train local staff, which helps keep labor costs efficient.
The thick, stew-like roux delivers a strong sense of satisfaction, while flexible customization of spice level and toppings allows you to attract a wide customer base—from families to spicy-food enthusiasts.
Thanks to this combination of simplified operations and broad drawing power, Japanese curry can achieve high repeat-visit rates and stable earnings—advantages that are not always available to concepts such as ramen or traditional Indian curry.
This section introduces Japanese curry brands that are expanding through franchising. For each brand, we summarize their current store footprint, key characteristics of the franchise model, brand story, and user reviews from different countries.
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