Kyoto-born % Arabica has expanded widely across Asia, the Middle East, Europe, and North America. Komeda Coffee and Hoshino Coffee are also increasing their number of stores, mainly in Asian markets. All three brands have confirmed overseas franchise availability, with documented expansion across Asia and beyond.
The formats broadly fall into two types: roastery-style takeaway shops like %Arabica, and full-service coffeehouses like Komeda and Hoshino — designed for longer stays with desserts and meals.
Unlike conveyor-belt sushi or teppanyaki, large-scale exhaust systems or highly specialized equipment are not required. That said, Investment levels differ depending on whether a full food menu is offered or high-end espresso equipment is installed. Overall, equipment costs tend to be relatively light compared with other Japanese food formats.
What separates consistent café operators from inconsistent ones often comes down to four variables: water quality, temperature, grind size, and dose. Brands that have cracked this at scale tend to travel well.
The café format lends itself to revenue built on repeat visits — a structural advantage that becomes more pronounced in high-footfall locations. In addition to coffee and other drinks, combining a signature dessert—such as pancakes—with an appealing interior and overall atmosphere helps create a distinctive experience that stands apart from what local competitors typically offer.
It is also relatively straightforward to design an operating model that combines recipes and procurement managed by headquarters with day-to-day operations carried out by local teams.
Here you will find a list of Japanese drink and café brands that are already expanding through franchising. For each brand, we summarize its current store footprint, key characteristics of the franchise model, brand story, and user reviews from different countries.
Komeda's Coffee has built strong loyalty in Taiwan and China — though full-service hospitality requires more floor staffing than leaner café formats.
Pairs hand-drip coffee with Japanese-Western cuisine — a premium positioning with a consistent track record across Asian markets.
%Arabica operates in 28 countries — minimalist design and specialty coffee positioning that travels well across markets.