Curry House CoCo Ichibanya
Overseas Franchise
Expansion Status
| Products and Services Offered | Curry rice, omelet curry, salads, and fried toppings (customizable style) |
|---|---|
| Countries of Overseas Expansion | USA / UK / China / Taiwan / South Korea / Thailand / India / Singapore, etc. (as of February 2025) |
| Number of Overseas Locations | 216 locations (as of February 2025) |
| Franchise Contract Type | Joint venture (JV) / Area franchise |
Guinness Scale.
Premium Dining.
Curry House CoCo Ichibanya, widely known as "CoCo Ichi," is a curry chain that was officially recognized by Guinness World Records in 2013 for having the most locations of a curry restaurant chain. Since expanding to Hawaii in 1994, the brand has grown its presence across Asia, North America, and Europe.
In urban areas of the West, the brand has positioned itself as a "Japanese dining" destination—distinct from typical fast food—through the use of sophisticated interior design. While adapting to local food cultures, it maintains a consistent service style worldwide.
Key Features of
the Overseas Franchise
The Customization Engine.
Infinite Upsells.
The core of the business model is an ordering system that allows customers to freely select rice portion size, spice level, sweetness, and toppings.
This process of "creating your own curry" is embraced as a form of dining entertainment in Western markets, where individual preferences are highly valued, as well as in diverse Asian markets. Because changing toppings creates a different dining experience each time, this system effectively increases customer visit frequency.
Not Indian. Not Thai.
A Category of Its Own.
While Indian and Thai cuisines dominate the global curry market, CoCo Ichi offers a thick Japanese-style curry made with flour-based roux.
Characterized by rich umami and mild sweetness, Japanese curry is widely accepted by families and customers who prefer less spicy options. Its ability to establish a distinct position outside the highly competitive ethnic food category is a significant business advantage.
Japanese Standard.
Culturally Optimized.
While maintaining the same quality standards for curry sauce as in Japan, ingredients and menu compositions are adapted for each country.
In India, the brand offers menus without beef or pork due to religious considerations, while in the UK, plant-based curry is positioned as a key product. By flexibly responding to local food cultures and dietary requirements, the brand promotes Japanese curry as an everyday meal.
Reviews from Store Visitors
“This is such a great place, having visited Japan with my family last year we all loved Coco Curry House and were excited to find this in London. Food was fantastic, a mix of classic chicken and pumpkin. Delicious. Only tiny downside is that they didn't have the iconic spoons.....!!!”
“peopled predominantly by Japanese customers with an enticing menu and competitive pricing. Very friendly staff who explained everything, gently guided me towards some veggie stuff I enjoyed and left me feeling I wanted to return soon with friends/family. Surprisingly informal.”
“I’ve been here so many times and it’s consistently amazing. The staff are so lovely and sweet. I take all of my friends here cause I know it’ll be good everytime.”
“Service was great and waitresses/waiters were very friendly. Food was really delicious and I want to go back again.”
“Menu and method of choosing your meal is the same as in Japan. Curry is almost as nice as those in Japan. Service was really good.”
CoCo Ichibanya
Company Information
| Brand Name | Curry House CoCo Ichibanya |
|---|---|
| Company Name | Ichibanya Co., Ltd. |
| Head Office Location | 6-12-23 Mitsui, Ichinomiya City, Aichi Prefecture, Japan |
| Date of Establishment | January 1978 |
You Build the LTV.
Customer feedback such as “the staff helped me find my favorite flavor” highlights how effectively the brand supports first-time visitors through its customization system. This approachable service plays an important role in expanding the customer base.
The high number of repeat visits, often accompanied by friends, reflects strong trust in the brand’s consistent quality. As Japanese curry continues to gain acceptance globally, this model demonstrates strong potential for long-term growth.