TsuruTonTan
Overseas Franchise
Expansion Status
| Products and Services Offered | Innovative Udon, Sushi, Sashimi, Rice Bowls, Cocktails & Wine |
|---|---|
| Countries of Overseas Expansion | USA (New York / Hawaii) (As of January 2026) |
| Number of Overseas Locations | 2 stores *Flagship strategy focusing on prime locations (As of January 2026) |
| Franchise Contract Type | Partnership with local firms (Strategic Licensing Agreement) |
The Udon That
Manhattan Takes Seriously.
Founded in Osaka and established as a premier destination for udon served in highly designed spaces, TsuruTonTan expanded to New York in 2016. Its international expansion eschews simple franchising in favor of partnerships with local firms through strategic licensing agreements that maintain brand quality and high-end service experiences.
While udon is often perceived as an affordable noodle dish overseas, the brand creates a sophisticated atmosphere with bar counters and refined interiors. By establishing a dining style as a high-end restaurant where udon is enjoyed alongside alcohol, it has earned high acclaim from local clientele.
Key Features of
the Overseas Franchise
The Bowl That Keeps It Hot.
And Goes Viral.
The large bowls that symbolize TsuruTonTan are not merely for presentation. They have a functional purpose to maintain the temperature and the aroma of the dashi broth until the very end, keeping hot udon from cooling down and cold udon from warming up.
These distinctive vessels, created in the pursuit of quality improvement, simultaneously produce a memorable visual experience. They encourage spontaneous photo sharing by customers, acting as a customer attraction foundation where the in-store experience itself expands brand awareness.
Truffle. Uni. Dashi.
All in One Bowl.
While using traditional dashi as a base, the brand develops menus tailored to local palates. Udon dishes with pasta like flavors featuring truffle cream or sea urchin have successfully captured new customer segments in international markets.
Furthermore, the menu includes authentic Japanese offerings such as sushi and tempura. By building a unique ordering flow where customers enjoy udon as a main dish after appetizers and drinks, the brand has successfully driven significantly higher average customer spend.
The Space Does
the Premium Pricing for You.
The brand adopts a strategy of opening stores in city centers and prime locations such as Manhattan and Waikiki.
By moving beyond traditional Japanese interiors to incorporate contemporary art or the renovation of historic local buildings, the spatial design enhances the value of the restaurant as a venue for special meals. This approach allows the brand to move away from price competition and ensures high profitability in store operations.
Reviews from Store Visitors
“Came for dinner. Loved the sake, and especially the udon/sushi combo! Very generous portions. Flavorful udon broth and tender beef. Sushi was used very fresh and tasty as well.”
“Oh my God it was so good! The unagi just melted in my mouth! I put some in the appetizer plate for my daughter and she was enjoying her udon noodle soup too much so I finished the unagi, did not save it for her after all.”
“Ordered the chirashi/cold udon combo, cold mentai udon, shishito peppers, chicken karaage and cucumber . Great value and taste.”
“Great atmosphere and ambiance! I like that it is lighted but not too bright. Quick service! Had the Aburi sushi and it was tasty! Family had Udon! Would recommend to visit!”
“If you're a soup noodle fan, but prefer thin noodles, you can order thin noodle udon here. We ordered the ikura oroshi udon, mine with an additional ontama. The broth was flavourful, and the portion good. Would come back to try other variations.”
TsuruTonTan
Company Information
| Brand Name | TsuruTonTan |
|---|---|
| Company Name | Kato Pleasure Group / Dining Innovation (International Expansion Partner) |
| Head Office Location | (KPG) 3-13-16 Mita, Minato-ku, Tokyo / 2-1-9 Shitennoji, Tennoji-ku, Osaka |
| Date of Establishment | 1989 (Men-sho-no Kokoro-tsukushi TsuruTonTan) |
That Belongs on a Date Night.
The luxurious style of combining traditional noodles with sushi and high-quality seafood is giving local customers a big surprise. Thoughtful details, like being able to choose the thickness of the noodles, and the satisfaction provided by the side dishes are truly attracting the trend-conscious segment. This kind of flexible approach leads to experiences that exceed fan expectations.
The sophisticated atmosphere where guests can relax with a drink has changed the image of udon into a "special occasion meal." This high experiential value creates strong fans, and we can expect further growth as a lifestyle brand loved in cities all over the world!