TSUJIRI
Overseas Franchise
Expansion Status
| Products and Services Offered | Matcha latte, otemae matcha （traditional whisked matcha）, matcha soft serve ice cream, shaved ice, wagashi （traditional Japanese sweets）, and matcha sweets |
|---|---|
| Countries of Overseas Expansion | United Kingdom, Canada, New Zealand, Thailand, Singapore, Philippines, Taiwan, and others (as of January 2026) |
| Number of Overseas Locations | Over 30 locations (as of January 2026) |
| Franchise Contract Type | Master franchise / Area franchise |
The Original Uji Matcha.
Since Before Matcha Was Trendy.
Originating from Tsujiri, founded in Uji, Kyoto in 1860, Tsujiri Chaho is expanding traditional Japanese tea culture into overseas markets.
In overseas markets, the company opens stores as a matcha brand backed by Japanese history. Operating in major cities such as London, Toronto, Vancouver, and Singapore, the combination of quality cultivated over many years and modern serving methods contributes to brand building in international markets.
Key Features of
the Overseas Franchise
165 Years of Quality.
Built Into Every Cup.
Since its founding in 1860, the brand has a history of the first generation, Riemon Tsuji, inventing the tea cabinet (chabitsu) to improve tea preservation and expand sales channels. This DNA of "quality preservation and distribution innovation" is the foundation supporting its current global expansion.
The solid background of "originating in Uji, Kyoto" serves as a clear differentiating factor from similar matcha products in overseas markets. This historical added value enables the provision of high-unit-price products, breaking away from price competition.
Matcha Runs the Whole Menu.
Costs Stay Low.
By utilizing matcha as a common ingredient across beverages and sweets, the company has built a system that simplifies inventory management and minimizes food waste.
Furthermore, the absence of complex cooking processes requiring open flames reduces staff training costs and allows for operation with a small number of people. By combining beverages that encourage daily cafe use with visually appealing sweets that drive purposeful visits, the brand broadens customer motivation to visit, achieving a steady increase in the average customer spend.
Whisked by Hand.
Trusted by the Cup.
At the stores, the "otemae" process, where staff use a bamboo whisk (chasen) to prepare matcha, is intentionally shown to the public.
This demonstration proves "authentic Japanese tea culture" to local consumers. As a result, it enhances brand credibility and functions as a unique customer attraction base that supports long-term foot traffic and high added value.
Reviews from Store Visitors
“Always have really great matcha products including the consistently good matcha jelly pots. Friendly service and quick deliveries for takeaway”
“So delicious matcha ice cream! I was very happy to try it. They also have not only ice cream. Recommend”
“Tsujiri is a Japanese chain that has opened up in the UK. Nice matcha soft serve, one of the only places I’ve found that sells warabi mochi, and they drew a really cute bear on my matcha latte.”
“Lovely setting and atmosphere, fair prices for the high quality product and lots of room to sit and chat in the back rooms.”
“Really enjoyed the Houjicha Float with Matcha ice cream. The two flavors were good alone or together. Love the decor.”
TSUJIRI
Company Information
| Brand Name | TSUJIRI |
|---|---|
| Company Name | Tsujiri Chaho Co., Ltd. |
| Head Office Location | 1-2-11 Uomachi, Kokurakita-ku, Kitakyushu City, Fukuoka, Japan (Kokura Main Store Location) *The global headquarters is managed by TSUJIRI Global (Taipei, Taiwan) |
| Date of Establishment | 1860 |
A Margin Worth Protecting.
The praise for matcha soft serve ice cream and warabi mochi seen in the reviews is evidence that the commitment to quality, continuing since 1860, is steadily reaching overseas consumers. The sense of mission to convey "authentic Japanese culture" secures a strong fan base for the brand.
At the same time, this support is backed by the standardization of operations focused on matcha products and a flexible store design that accommodates both dine-in and takeout. A business model that achieves both cultural transmission and high profitability should serve as a solid business foundation generating long-term revenue for investors.