TSUJIRI
TSUJIRI is a Japan-born matcha brand with roots dating to 1860 in Uji, Kyoto, now operating over 30 locations internationally across the UK, Canada, Southeast Asia, and beyond. This page covers its overseas expansion status, key operational features, and franchise contract types for international operators.
Overseas Franchise
Expansion Status
| Products and Services Offered | Matcha latte, otemae matcha （traditional whisked matcha）, matcha soft serve ice cream, shaved ice, wagashi （traditional Japanese sweets）, and matcha sweets |
|---|---|
| Countries of Overseas Expansion | United Kingdom, Canada, New Zealand, Thailand, Singapore, Philippines, Taiwan, and others (as of January 2026) |
| Number of Overseas Locations | Over 30 locations (as of January 2026) |
| Franchise Contract Type | Master franchise / Area franchise |
The Original Uji Matcha.
Since Before Matcha Was Trendy.
Originating from Tsujiri, founded in Uji, Kyoto in 1860, Tsujiri Chaho is expanding traditional Japanese tea culture into overseas markets.
In overseas markets, the company opens stores as a matcha brand backed by Japanese history. Operating in major cities such as London, Toronto, Vancouver, and Singapore, the combination of quality cultivated over many years and modern serving methods contributes to brand building in international markets.
Key Features of
the Overseas Franchise
165 Years of Quality.
Built Into Every Cup.
Since its founding in 1860, the brand has a history of the first generation, Riemon Tsuji, inventing the tea cabinet (chabitsu) to improve tea preservation and expand sales channels. This DNA of "quality preservation and distribution innovation" is the foundation supporting its current global expansion.
The solid background of "originating in Uji, Kyoto" serves as a clear differentiating factor from similar matcha products in overseas markets. This historical added value supports a price point that most matcha products in the same market can't easily justify.
Matcha Runs the Whole Menu.
One Ingredient, Done Deeply.
By utilizing matcha as a common ingredient across beverages and sweets, the company has built a system that simplifies inventory management and minimizes food waste.
Furthermore, the absence of complex cooking processes requiring open flames reduces staff training costs and allows for operation with a small number of people. By combining beverages that encourage daily cafe use with visually appealing sweets that drive purposeful visits, the brand broadens customer motivation to visit, tending to extend the order naturally as customers add one more item to the visit.
Whisked by Hand.
Trusted by the Cup.
At the stores, the "otemae" process, where staff use a bamboo whisk (chasen) to prepare matcha, is intentionally shown to the public.
This demonstration proves "authentic Japanese tea culture" to local consumers. As a result, it adds a layer of authenticity to the product that most matcha offerings at the same price point don't carry.
Reviews from Store Visitors
"A good range of matcha products, including the matcha jelly pots. Friendly service and quick for takeaway."
"The matcha ice cream is worth trying. They also have more than just ice cream on the menu."
"Tsujiri is a Japanese chain that has opened up in the UK. Nice matcha soft serve, and they sell warabi mochi too. They drew a cute bear on my matcha latte."
"A comfortable setting with lots of room to sit and chat in the back rooms."
"The Houjicha Float with Matcha ice cream worked well — good separately or together. Nice decor too."
TSUJIRI
Company Information
| Brand Name | TSUJIRI |
|---|---|
| Company Name | Tsujiri Chaho Co., Ltd. |
| Head Office Location | 1-2-11 Uomachi, Kokurakita-ku, Kitakyushu City, Fukuoka, Japan (Kokura Main Store Location) *The global headquarters is managed by TSUJIRI Global (Taipei, Taiwan) |
| Date of Establishment | 1860 |
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Now Based in Taipei.
The reviews mention warabi mochi and matcha soft serve — which is notable, because these are niche even within Japanese tea culture. That they're appearing as selling points in London and Toronto, from a brand that can trace its origins to Uji in 1860, suggests the historical anchor is doing real work in the brand's overseas positioning.
The operational model — matcha as a single-ingredient platform running across drinks and sweets — is structurally efficient. What's perhaps less obvious is that the brand's global expansion is managed through TSUJIRI Global in Taipei, not from Japan. How the historical Uji origin story carries through that structure is, perhaps, worth understanding.