Case Study

Gyu-Kaku’s strategy for competing on the world stage

three key success factors revealed by its global case study.

Japan-Born Ramen Franchise

The advantages of operating a ramen business as a franchise—and the keys to success (Q&A).

Hachiban Ramen in Thailand: A Case Study in Long-Term Market Localization

The structural decisions behind 171 locations in Thailand.

14 Countries Without a Fight: Beard Papa's Story

What a dessert brand can teach us about entering markets without friction.

The Hawaii Store That Beats Japan on Sales

A look at what keeps the brand's first overseas store ahead of its shops in Japan.