Sukiya
Overseas Franchise
Expansion Status
| Products and Services Offered | Gyudon (Beef Bowl), Curry, Ramen, Matcha Drinks, and more (Japanese Fast Food) |
|---|---|
| Countries of Overseas Expansion | China, Brazil, Thailand, Malaysia, Mexico, Taiwan, Indonesia, Vietnam (As of the end of March 2025) |
| Number of Overseas Locations | Over 650 stores (As of the end of March 2025) |
| Franchise Contract Type | Directly Managed (Operated by local subsidiaries) |
Gyudon, Ramen,
and 650 Stores.
Just the Beginning.
Founded in 1982, Sukiya is a widely expanded gyudon chain in Japan. Its overseas store expansion is primarily conducted through a direct management system by local subsidiaries.
Starting with its entry into Sao Paulo, Brazil, in 2008, the brand has expanded into China, Southeast Asia, and Latin America, currently operating over 650 overseas stores (as of the end of March 2025).
A defining feature of its overseas expansion is moving beyond the confines of a specialized gyudon store to offer a combined menu centered on highly demanded ramen. By positioning itself as a casual dining experience with table service rather than a self-service fast food format, the brand successfully attracts families and group customers.
Key Features of
the Overseas Franchise
From Farm to Bowl.
No Middlemen. No Surprises.
The Mass Merchandising System (MMD) built by the operator is a vertically integrated business model that consistently manages everything from raw material procurement to manufacturing, logistics, and store sales in-house.
This system, which eliminates intermediary costs, enables a stable supply of ingredients meeting global safety standards. In overseas markets experiencing severe inflation and fluctuating logistics costs, the headquarters' supply chain suppresses procurement expenses to support business stability.
Order Gyudon. Add Ramen.
Revenue Goes Up.
Overseas Sukiya locations feature authentic ramen, curry, and matcha sweets as core offerings alongside gyudon. Particularly in Asia and South America, there is a strong tendency to order gyudon and ramen as a set, which significantly contributes to an increased average customer spend.
The extensive menu composition provides value as a dining destination regardless of whether it is lunch or dinner. This results in the core strength of maintaining high store operating rates throughout the entire day.
Halal Certification.
A Passport to High-Barrier Markets.
In Islamic markets such as Indonesia and Malaysia, the brand has developed proprietary menus excluding pork-derived ingredients and successfully acquired Halal certification.
This approach of adapting to local religions and customs while maintaining Japanese quality enables multi-store expansion in regions with high barriers to entry. It serves as a highly rational mechanism to globally scale a Japanese food business while mitigating risks associated with cultural differences.
Reviews from Store Visitors
“Our first visit to this restaurant, we had Katsu Curry and San Shoku Don which were both very nice and good value for money, service was very fast!”
"It's a nice place for those willing to eat Japanese food but not sushi or similar dishes. The service is always good and fast and the prices are not very high."
“Excellent Japanese food for low price, specially the gyo-don variety. The service is also very good.”
“I really loved the ramen I tried the one with pork , totally worth it , cheap and really good taste ,”
“Delicious food, very good raw materials, like decorating the restaurant. And good services of staff.”
Sukiya
Company Information
| Brand Name | Sukiya |
|---|---|
| Company Name | ZENSHO HOLDINGS CO., LTD. |
| Head Office Location | JR Shinagawa East Bldg., 2-18-1 Konan, Minato-ku, Tokyo |
| Date of Establishment | June 1982 |
Just Really Good.
As you can see from reviews saying, "The ramen is amazing too!", that's exactly where this brand shines! Since the idea that "Japanese food = high-end sushi" is still pretty strong overseas, being able to choose from a variety of authentic dishes at such affordable prices feels incredibly fresh and exciting for local customers!
The pure fun of wondering, "Hmm, what should I eat today?" turns an everyday meal into a special treat. This kind of high-value experience naturally leads to fantastic customer satisfaction, ultimately creating a rock-solid, borderless fan base of repeat customers!