%Arabica
Overseas Franchise
Expansion Status
| Products and Services Offered | Specialty coffee, roasted beans, and original merchandise (Cafe format). |
|---|---|
| Countries of Overseas Expansion | 28 countries/regions worldwide* (China, Middle East, Europe, USA, Southeast Asia, etc. As of January 2026) |
| Number of Overseas Locations | Approx. 220 stores* (As of January 2026) |
| Franchise Contract Type | Global Franchise Agreements (Partnerships with leading local/regional partners) |
Born in Kyoto.
Recognized Everywhere.
Founded by Japanese owner Katsunori Shoji, "% Arabica" is a specialty coffee chain that has expanded its store network on a global scale since opening in Hong Kong in 2013 and Kyoto's Higashiyama district in 2014.
Building on a strong track record of expansion in the Middle East, the brand has successfully entered China, Europe, and the United States. By combining minimalist space design with its "Kyoto-born" heritage, the brand has earned high acclaim from wealthy and trend-conscious consumers worldwide as a brand that aligns perfectly with a premium lifestyle.
Key Features of
the Overseas Franchise
The Universal "%" Icon.
The brand employs renowned architects for store design, visually unifying its spaces with white-based interiors and the iconic "%" logo. This design, which allows for instant brand recognition across linguistic barriers, serves as an intangible asset that directly leads to reduced promotional costs during global expansion.
The distinctive interior design functions as a mechanism that encourages users to spontaneously share their experiences via social media. This establishes a highly efficient marketing model that secures a consistent customer flow through visual buzz while suppressing heavy advertising investments.
Beverage Traffic.
Merchandise Margins.
The entire coffee-making process—from live roasting with in-store machines to the refined techniques of the baristas—is placed at the forefront of the store.
Visualizing the preparation process provides direct evidence of the product's added value to customers, enabling price differentiation from competing chains. Furthermore, the sale of highly designed original merchandise serves as a diversified revenue stream with high profit margins, supporting the overall improvement of operating margins alongside beverage sales.
Condensed Milk in Dubai.
Matcha in Kyoto. Always Arabica.
While high-quality coffee remains the core, the brand also features signature menus that reflect local preferences, such as the "Spanish Latte" which uses condensed milk.
This product lineup, combining "dairy and sweetness"—highly sought after in regions like the Middle East and Asia—is effective in capturing a broad customer base. Menu development optimized for the local market is a key factor in supporting the sustained cash flow of franchisees.
Reviews from Store Visitors
“This is a very nice Arabica in City Walk with a nice modern interior and plenty of putdoor seating. We ordered a Spanish latte and espresso - they were served quickly and both excellent.”
"Visited this place post dinner ordered for their arabica dark roast blend of black coffee it was freshly brewed and served to me within 5 mins of time . It was strong , perfect in taste absolutely loved it , when it’s arabica you just can’t go wrong !"
“Arabica is a unique coffee shop, and I love buying their coffee because of its excellence and preservation of the quality of the coffee. I enjoyed on Mocha coffee.”
“Loved their espresso and their flat white, the coffee is fruity low in acidity and tastes great.”
“Delicious Spanish Latte, attentive and helpful staff and a small selection of really nice edible treats too.”
% Arabica
Company Information
| Brand Name | % ΔRΔBICΔ (% Arabica) |
|---|---|
| Company Name | ASIAMIX Ltd. |
| Head Office Location | 7-3-5 Nishiarai, Adachi-ku, Tokyo, Japan |
| Date of Establishment | 2013 (Opening of the 1st store in Hong Kong) |
Ads Become Optional.
A standout strength of % Arabica is that its investment in design directly translates into the tangible benefit of reduced customer acquisition costs. Because the sophisticated spaces are shared spontaneously on social media, the brand can continue to expand its awareness without relying on traditional advertising spend.
Moreover, the business model yields high profit margins through the sale of coffee beans and original merchandise, making it easy to drive up average customer spend. While initial investment is relatively high, it remains a highly rational choice for investors aiming for high profitability by leveraging brand power in urban landmark locations.