Japanese Cafe Franchisor
Authentic matcha culture, served as an experience
Japanese “wa-café” franchises
Overseas expansion of Japanese wa-café brands
Brands such as nana’s green tea and Tsujiri—whose roots trace back to a long-established Kyoto tea house—are expanding around the world.
Local competitors are on the rise, but there is strong demand for reliably sourced, high-quality matcha and for expertly developed recipes that only authentic Japanese brands can provide. This means there is still plenty of room for further growth.
Startup costs and barriers to entry
Unlike formats such as yakiniku or gyudon, wa-cafés do not require large-scale exhaust systems or highly specialized cooking equipment. As a result, initial investment levels are relatively low, and it is easier to secure locations in prime sites such as shopping centers and commercial complexes.
Operationally, headquarters typically supplies high-quality matcha and semi-finished dessert items, so most in-store work focuses on blending and plating. Advanced culinary skills are not required, which makes training local staff straightforward.
Key success factors
The authenticity of being “made in Japan” allows these brands to stand out from the growing number of local competitors by offering a differentiated proposition: stable access to premium matcha and a refined cultural experience.
Wa-cafés also benefit from a business model built on low setup costs and efficient operations. Combined with global trends toward healthier lifestyles and growing interest in tea culture, this creates strong potential for long-term market growth.
Japanese wa-café franchisors
This section introduces Japanese wa-café brands that are expanding through franchising. For each brand, we summarize their current store footprint, key characteristics of the franchise model, brand story, and user reviews from different countries.
coming soon
The content will be released soon.
coming soon
The content will be released soon.
coming soon
The content will be released soon.