MAJI CURRY
Overseas Franchise
Expansion Status
| Products and Services Offered | Cheese Fondue Curry, Hand-made Katsu Curry, Hamburger Curry |
|---|---|
| Countries of Overseas Expansion | Thailand, Singapore, USA (As of January 2026) |
| Number of Overseas Locations | 6 stores (As of January 2026) |
| Franchise Contract Type | Master Franchise / Area Franchise |
The Kanda Champion.
Rapid Global Ascent.
Kanda, Tokyo, is known as the holy land of curry. It was here, at the "Kanda Curry Grand Prix," one of Japan's largest festivals, that Maji Curry set a record by winning the championship just seven months after its founding. In 2022, it claimed the Grand Prix title once again, proving its high quality.※
Leveraging this "proof of success," the brand has rapidly expanded its store network to Singapore and the United States, starting with its entry into Thailand in 2019. Despite being an emerging brand, its story—rooted in victory at a historic contest—has been highly evaluated by overseas investors and partners.
Key Features of
the Overseas Franchise
The "Grand Prix" Title
Drives Automatic Traffic.
It is not easy for an unknown brand to gain recognition in new overseas markets. However, Maji Curry possesses a powerful track record that communicates universally: "Winning the Grand Prix in the fierce battlefield of curry."
This clear symbol of "Victory" lowers the psychological hurdle for first-time customers and serves as a driving force to secure stable foot traffic from the introductory phase. This strong brand asset held by the headquarters becomes a significant management advantage for franchise stores.
Viral Cheese.
Zero-Cost Marketing.
Maji Curry's iconic menu item is the "Cheese Fondue Curry," featuring vibrant cheese poured over jet-black roux. The live sensation of the rich cheese colors and the rising aroma of spices provides a compelling experience value that customers are compelled to capture.
This presentation, appealing to both sight and sound with "Cheese x Spice," triggers spontaneous sharing on platforms like Instagram and TikTok. A system is in place to turn trend-sensitive local youth into fans without spending heavily on advertising costs.
Three-Dimensional Flavors
Capture Repeat Demand.
Maji Curry's sauce is characterized by a time-lagged taste evolution: the condensed "sweetness" of vegetables and fruits felt at the first bite, followed by the spreading "umami" of meat, and finally the chasing "spiciness" of spices.
By blending over 10 types of spices in a unique ratio and repeating a long process of simmering and aging, the brand has realized a deep, three-dimensional taste that goes beyond just "spicy curry." This multi-layered flavor supports repeat demand as a "taste of new discovery" even in overseas markets with diverse culinary cultures.
Reviews from Store Visitors
“The curry here is good and the Katsu are freshly fried and of high quality. Although the food is not the top top top quality, it is great and at the price point I paid (Lunch set price), it is a 5 star.”
“The takeout was packed really well, and it looks like very little curry was provided but it was more than enough even for me who always prefers more sauce. Added on the eggplant to the regular chicken & pork katsu curry rice and the portion was great.”
“Yummy curry in a cute a cosy place. You can choose your own level of spice, and comes unusually with condiments fried onion to lend a local twist to Japanese curry.”
“Good Japanese Curry rice with sides provided. The atmosphere is good with Japanese music playing over the air. I had the Katsu Curry Rice set meal which came with salad and a drink.”
“Delicious tasting pork tonkatsu curry! Ordered the level 2 curry, and it did pack a spicy punch, it was just right for me in my opinion. Medium size was a good portion as well if you're not a big eater. Matcha ice cream was yummy too.”
Maji Curry
Company Information
| Brand Name | Maji Curry |
|---|---|
| Company Name | Sunpark Co., Ltd. |
| Head Office Location | 5-11-1 Kishibekita, Suita-shi, Osaka, Japan |
| Date of Establishment | April 2018 |
Viral Experience.
The overflowing cheese sauce and customizable spice levels have garnered tremendous support in local markets. The spirit of "omotenashi" (Japanese hospitality), attentive to every detail, creates a five-star satisfaction that far exceeds the price point.
The track record of winning a championship in a fiercely competitive district serves as a powerful testament to its reliability, even overseas. Armed with an unmatched, addictive appeal, this is a passionate and highly promising business model taking on the global stage.