Gatten Sushi
Overseas Franchise Expansion Status
| Products and Services Offered | Conveyor Belt Sushi (Authentic Chef-Prepared Style), Sashimi, Tempura, Sake |
|---|---|
| Countries of Overseas Expansion | China / South Korea / Taiwan (As of January 2026) |
| Number of Overseas Locations | Approx. 50 stores (Entire RDC Group as of January 2026) |
| Franchise Contract Type | Directly Managed / Joint Venture (JV) / Franchise |
Craft, Voice, and Energy
Beyond the Conveyor
Founded in 1986, Gatten Sushi is a pioneer in gourmet conveyor belt sushi, focusing on in-store preparation of ingredients sourced directly from markets. Since entering Shanghai, China in 2008, the brand has expanded primarily in South Korea and Taiwan, building a track record as a Japanese food brand in Asian and North American markets.
Unlike general conveyor belt sushi chains that prioritize full automation, the brand adopts a strategy of providing the chef's preparation process and lively customer service as added value. By capturing the demand of middle-income and affluent segments overseas seeking a quality dining experience, Gatten Sushi establishes a distinct market position.
Key Features of the Overseas Franchise
Whole Tuna Breakdown Demonstrations
and In-Store Fish Preparation
as a Freshness Signal
A strength of Gatten Sushi is its system of preparing fish in each store without over-relying on central kitchens. For instance, the whole tuna breakdown demonstrations held regularly at overseas stores in South Korea and other locations serve as a method to demonstrate the freshness of ingredients while functioning as an event to attract customers (*).
In overseas sushi markets where the use of frozen ingredients is common, the system of showing the preparation process right in front of customers provides visual reassurance. This visualization of the process acts as a factor that encourages brand trust and consistent repeat visits.
"Gatten Shochi!": The Signature Call
That Energizes Our Brand
The energetic call of "Gatten Shochi!" (Certainly!) when receiving an order is introduced as a Japanese hospitality style in overseas stores, including those in the United States. This lively space creates an atmosphere reminiscent of a Japanese marketplace, setting it apart from standard dining venues.
The active interaction between staff and customers turns the dining environment into an entertainment experience, leading to organic word-of-mouth spread on social media.
A Premium Casual Position
Between Fine Dining and Automated Chains
Avoiding direct competition with fully automated Japanese chains and local sushi restaurants, the brand takes a premium casual strategy of being more accessible than high-end restaurants while maintaining authentic quality.
Through the extensive use of natural wood in the interior and arranging spacious booth seating in addition to counter seats, the brand caters to family celebrations and business dining. This distinct positioning is the reason the brand is widely accepted, particularly in urban areas of Asia.
Reviews from Store Visitors
“quick and delicious sushi at a reasonable price and convenient spot”
“fresh and delicious, quality and services are good !”
“Surprisingly fresh! Very very good and thick salmon slice. Must try!”
“The fish quality, slice size, and perfectly seasoned rice were all way, way better than expected for a conveyor belt concept.”
“This sushi conveyor place takes it to another level with fresher, bigger cut fish. It also has platters and other dishes you can order through the tablet, and the chef will hand them to you at your table.”
Gatten Sushi Company Information
| Brand Name | Gatten Sushi |
|---|---|
| Company Name | R.D.C. Co., Ltd. |
| Head Office Location | 2-1 Ishihara, Kumagaya, Saitama, Japan |
| Date of Establishment | 1986 |
It is so great to see that customer reviews frequently mention the fresh, generously sized ingredients and the lively atmosphere of the entire restaurant. Hearing so many surprised voices saying, "I can't believe this is conveyor belt sushi!" is proof that an experience that goes beyond expectations is consistently being delivered. When you are in a space where a tuna is prepared right in front of you or you are welcomed with the energetic shout of "Gatten Shochi!", I completely understand the urge to take photos and videos to share with others!
What makes this so appealing as a franchise is that this exciting entertainment is designed to be enjoyed equally at any location, without relying on the specific skills of an individual. Because the creation of a fun environment and an energetic customer service style have been firmly established into a system, this exact same enthusiasm can be delivered to new cities overseas. I am so excited just imagining new fans being created all over the world!