108 Matcha Saro
Overseas Franchise
Expansion Status
| Products and Services Offered | lattes, Matcha obanyaki (traditional Japanese stuffed pancake), matcha soft serve ice cream, parfaits, warabi mochi (bracken-starch dumpling), |
|---|---|
| Countries of Overseas Expansion | Taiwan, Singapore, and Malaysia (as of January 2026) |
| Number of Overseas Locations | 11 locations (as of January 2026) |
| Franchise Contract Type | Master franchise / Area franchise |
The Matcha Brand That
Skipped the Cafe Format.
Founded in Asahikawa, Hokkaido, 108 Matcha Saro is a brand expanding its presence within Japan, as well as in Taiwan and Southeast Asia. The distinguishing feature of this brand is its development of stores specialized in takeout, whereas many matcha brands adopt a cafe format.
The matcha obanyaki, baked fresh at the storefront, has gained support from customers in overseas commercial facilities as a convenient, easy-to-eat product. By combining traditional Japanese baked sweets with matcha, it differentiates itself from stores that offer only beverages.
Key Features of
the Overseas Franchise
Obanyaki Plus Matcha Latte.
The Natural Upsell.
As competitors offering matcha beverages increase in overseas markets, the presence of the unique product obanyaki, which requires dedicated griddles and specialized skills, functions as a differentiating factor that cannot be easily imitated.
This product satisfies the need for light meals, making it possible to build stable sales across a wide range of hours. Furthermore, the product design naturally encourages cross-selling with cold matcha drinks, achieving a high average customer spend despite being a takeout business model.
Small Space. Prime Location.
Low Fixed Costs.
Because it is a takeout-specialized model that does not require seating, it is possible to open stores in small spaces. This enables flexible store openings in prime locations with heavy foot traffic, such as urban commercial facilities and inside train stations.
This business model, which makes it easy to increase sales efficiency per unit area while keeping initial investments and fixed costs like rent low, is a rational business package for store expansion.
Layer the Products.
Lift the Average Check.
The stores offer parfaits that combine existing products such as matcha soft serve ice cream and warabi mochi. The visual appeal of the layered ingredients serves as a factor that encourages spontaneous information sharing by consumers through social media.
This menu item can be offered without adding new cooking equipment or complex processes. By adding a high-unit-price product to the lineup while maintaining store operational efficiency, it functions as a rational product design that raises the average customer spend and enhances profitability.
Reviews from Store Visitors
“Loved everything Japanese and understand that they had branches in Sapporo and Tokyo too. They made it fresh and the outer skin was really nice as it was hot. The red bean paste was just right, not too sweet.”
“So happy it was finally open at Singapore! I have tried the Obanyaki (Red Bean Paste + matcha dough) with matcha latte. Their Warabi Mochi is just too awesome! Will come back here again for sure.”
“This is one of the best Japanese warabi mochi that I ever had! The warabi mochi covered with Matcha Powder and Soybean Powder. It’s so soft, chewy and jelly-like texture that melts quickly in your mouth.”
“The Iced green tea is HEAVENLY. So smooth and flavourful yet refreshing. I could’ve downed the whole cup in one go. Did not expect this much satisfaction from such a simple and basic drink. So good.”
“We had the iced matcha green tea with almond milk tofu and it was the bomb! Have to have to again super soon!”
108 Matcha Saro
Company Information
| Brand Name | 108 Matcha Saro |
|---|---|
| Company Name | 108 Co., Ltd. |
| Head Office Location | NA Bldg., 2-7-28 Kita-Aoyama, Minato-ku, Tokyo, Japan |
| Date of Establishment | September 2013 |
Before They Eat.
Watching the sweets being baked right in front of you and seeing the vibrant presence of the matcha parfait is incredibly exciting on its own. The combination of authentic tea flavors and visually stunning Japanese sweets is exactly the kind of "special experience" today's younger generation is looking for.
What makes it even more appealing is the "authentic taste" that has been highly rated in local reviews. The refined sweetness that brings out the natural flavors of the ingredients perfectly aligns with the current health-conscious trend. It is this balance of high quality and gorgeous presentation that naturally drives word-of-mouth on social media. I feel this is exactly what builds such a strong fan base, making people naturally want to order a drink and a sweet together as a set.